Taylor Swift’s Eras Tour On Track to Become Highest-Grossing Global Tour in History

Taylor Swift’s Eras Tour On Track to Become Highest-Grossing Global Tour in History

Taylor Swift’s Eras Tour On Track to Become Highest-Grossing Global Tour in History

The 2023 shows earned more than $900 million, Billboard estimates. That total could nearly double next year.

Taylor Swift’s The Eras Tour is poised to become the highest-grossing global tour of all time, according to Billboard’s estimates.

While no official numbers have been reported yet, Swift’s tour should pass current record-holder Elton John’s Farewell Yellow Brick Road Tour with more than $900 million in ticket sales so far.

On Sunday (Nov. 26), Swift played her last scheduled show of the year, wrapping an intense run of 66 concerts in the United States, Mexico and South America. Representatives for The Eras Tour have not yet reported official revenue or attendance figures to Billboard Boxscore or any other trade journal or news entity, but the enormity of The Eras Tour is impossible to ignore, with a total that amounts to a staggering average of nearly $14 million per show.

Dating back almost 40 years, all Boxscore rankings are based on figures reported to Billboard. Data is reported from a variety of official industry sources, from artist managers and agents to promoters and venue executives. Reporting has always been voluntary, and some artists, venues and promoters opt to withhold data from representation on our charts. It is not uncommon for artists to not report — or to wait until the end of a tour, which is still more than a year away in Swift’s case — though it’s rare that such a well-documented blockbuster tour, in contention for top year-end honors, is not submitted. Swift’s abstention disqualifies her from appearing on year-end Boxscore charts.

Swift kicked off The Eras Tour in Glendale, Ariz., on March 17, playing 53 domestic shows. Before wrapping at SoFi Stadium in Inglewood, Calif., outside Los Angeles, on Aug. 9. She hit a total of 20 U.S. cities, and 11 of those venues have provided attendance figures to Billboard. Based on those numbers, as well as estimates based on aggressive scaling at the other nine stadiums, Swift likely sold 3.3 million tickets over 53 shows in the United States, or an average of 63,000 tickets per show.

Sources close to the tour point to an average domestic ticket price of around $252. This is in line with the prices for the summer’s other major concert event, Beyoncé’s Renaissance World Tour, which maintained a $135 ticket in Europe and a $253 ticket in North America. While ticket prices might dip in certain markets and bloom in others, using that number as an average puts the U.S. leg of The Eras Tour at $838.3 million. That total gross spreads out to $15.8 million per show, a staggering figure that exceeds recent tours by Bad Bunny, Beyoncé, and The Rolling Stones, each of which had giant totals of their own.

Taylor Swift’s Eras Tour On Track to Become Highest-Grossing Global Tour in History
Taylor Swift’s Eras Tour On Track to Become Highest-Grossing Global Tour in History

That projected $838 million haul is more than enough to make Eras the highest-grossing U.S. and North American tour ever. John’s Farewell Yellow Brick Road tour holds the official Boxscore title, with $567.7 million in the United States and Canada. That total reflects 135 shows over a span of four years, compared to Swift’s 53 shows in less than six months.

Moreover, The Eras Tour’s U.S. gross would situate it as the second-highest grossing tour. Of all time based on global figures, before even crossing the border. John’s farewell tour remains the official record-holder with $939.1 million.

Since wrapping the Eras Tour’s U.S. leg, Swift played four shows at Mexico City’s Foro Sol (Aug. 24-27). More recently, nine South American shows, spread between Buenos Aires in Argentina and Brazil’s Rio de Janeiro and Sao Paulo. Those dates bring her much closer to John’s global record, even based on relatively conservative projections. But as we’ve seen with virtually every worldwide stadium tour in the last two years, the post-pandemic surge in ticket prices hasn’t been as severe outside the United States.

Further, these are Swift’s first shows in these Latin American markets. That means pent-up demand likely drove huge sales, though her base isn’t quite as explosive there as it is in the States.

Based on estimates considering the high end of grosses and ticket prices for each Latin American venue’s post-pandemic history, The Eras Tour likely earned another $60 million to $75 million and more than 750,000 tickets from those 13 shows.

Taylor Swift’s Eras Tour On Track to Become Highest-Grossing Global Tour in History
Taylor Swift’s Eras Tour On Track to Become Highest-Grossing Global Tour in History

In all, Billboard estimates that Swift has generated $906.1 million. And sold 4.1 million tickets in 2023 across all shows in the United States, Mexico and South America. That would unofficially make The Eras Tour the biggest tour of 2023. And when considering Swift’s total revenue from the tour, it doesn’t even account for merchandise sales. Sponsorships, music streaming and sales boosts. Her self-produced and released Taylor Swift: The Eras Tour concert film.

Swift is scheduled to resume The Eras Tour on Feb. 7 with four shows at the Tokyo Dome in Japan. Then, she’ll play seven shows in Australia and six in Singapore. In May, she kicks off a 50-date run in Europe before returning to North America for 18 shows in new markets. Including the tour’s first entry into Canada. In all, that’s 85 shows to go, with the possibility of more to come. Considering her recent concert additions to runs in London and Vancouver.

These upcoming international legs are already more ambitious than any previous Swift tour. While this year’s 53 U.S. shows are in line with what she did on 2018’s Reputation Stadium Tour. And 2015’s The 1989 World Tour, those treks included just six and seven shows in Europe, respectively — a fraction of next year’s slate of 50.

Taylor Swift’s Eras Tour On Track to Become Highest-Grossing Global Tour in History
Taylor Swift’s Eras Tour On Track to Become Highest-Grossing Global Tour in History

If we use the comparison between Beyoncé’s recent European and North American grosses as a north star.  In Europe, Swift could be looking at $8.5 million per show, or about $420 million over the entire leg. And even if next year’s North American shows dip from 2023’s record-breakers. The U.S. and Canada shows could add another $240 million to 260 million. Including the 17 shows in Asia and Australia,The Eras Tour is likely headed toward a total gross of $1.6 billion to $1.7 billion, the end of 2024. It will be the first in history to earn more than $1 billion in ticket sales. And will set Swift far apart from her competitors. If figures skew toward the higher end of what’s possible, she could double John’s current record gross.

Representatives for Swift did not respond to a request for comment on Billboard‘s estimates at press time.

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